Influencer Development

Digital and Brand Strategy, Social Media, Content Creation and Influencer Marketing

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Category: Fashion Influencer and Lifestyle Brand

An aspiring designer wanted to strengthen her social media channels while leveraging Influencers to gain credibility. Additionally, in preparation for the launch of her fashion line, she wanted to begin the digital and conceptual strategy for these initiatives.

The challenge was to position and break her into the fashion industry as an Influencer and designer with an authentic trusted voice.

SCOPE OF WORK

Managed and created an overarching digital strategy for influencer’s Lifestyle brand and Fashion Influencer concepts; social media posts, influencer programs, and content creation. 

  • Managed and developed original content ideas and collaboration shoots with creatives and influencers.
  • Sourced strategic influencer, fashion, and art partnerships.
  • Gained placements within fashion month (NYFW/PFW) and publications.
  • Created the foundational concept for pop up store complete with full digital and social marketing strategy.
  • Streetstyle Placements in NYFW/PFW – The Fashion Spot | Named one of the Best Street Style Looks 

RESULTS

  • 1000% Increase in Followers 
  • 145% Increase in Engagement
  • 416k Reach via Influencer Partnerships
  • Over 7K+ content assets created for posting (Images/Videos)
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