RA TRAVEL

Digital Strategy and Social Media

HomeRA TRAVEL

Category: Travel/Hospitality and Lifestyle

RA TRAVEL an established luxury boutique travel agency in NYC wanted to utilize their social media channels, specifically, Instagram, to increase their visibility among their current VIP clients, while highlighting destinations, and experiences for their clients to inquire a book in addition to increasing brand awareness with their target consumers, Millennials, Xiennials, and Baby Boomers.

SCOPE OF WORK

Managed and curated Instagram feed; creation of social media posts visual curation and copywriting. 

  • Developed a process for visual curation of images that were lifestyle and experience relevant to core consumers and also supportive of agency vendors and partners.
  • Monthly Reporting and Optimization of strategy. 

RESULTS

  • 900% Increase in Followers
  • 228% Increase in Engagement
  • Initiation and foundation of inquiries via IG DM for service bookings. 
  • Client inquiries for specific partners and vendors highlighted within Instagram posts. 
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