Marie Lou & D Salon

Digital Strategy, Social Media and Influencer Marketing

HomeMarie Lou & D Salon

Category: Beauty and Lifestyle Brand

Marie Lou & D, a French-inspired salon located in NYC’s Soho neighborhood wanted to strengthen their social media channels while leveraging NYC influencers to gain visibility and credibility via recommendations and reviews with their target consumer, NYC based, beauty focused Millennials and Baby Boomers.

SCOPE OF WORK

Managed and created the digital strategy; social media posts, and influencer programs.

  • Created a loyalty program via Influencer referrals. Facilitating monthly NYC based fashion, beauty and lifestyle influencers gaining endorsements via Instagram and blog posts.
    • 519K+ Reach 
    • 1.2M Impressions 
    • 92k Engaged 
  • Influencer Event
    • 134k+ Reach
    • 373K Impressions
    • 74K Engaged 
  • Developed curated and original lifestyle content highlighting Salon services and brand DNA.

RESULTS

  • 860% Increase in Followers
  • 200% Increase in Engagement
  • 650k Influencer Program Reach
  • Referrals up 10%, Average client spend up to $475 vs. $295 
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