Category: Fashion Accessories and Lifestyle Brand
Aimee Kestenberg, an established contemporary handbag line, wanted to streamline their social media process and begin to implement objectives and KPI’s to measure the success of their efforts. They were challenged when it came to creating a cohesive brand identity that flowed from their current branded website to their social channels.
SCOPE OF WORK
Managed and created digital strategy; social media posts, influencer programs, e-blasts, and paid ads.
- Created monthly US-Based Influencer seeding program in the fashion, beauty, mommy, and lifestyle categories.
- 127K Reach/On Going Campaigns
- 321K Impressions
- 17K Engaged
- Ideation of ongoing social promotions and cohesive strategy implementation across multiple channels.
- Paid Ads and Audience Targeting for specific core consumer groups.
- Developed curated and original brand-centric lifestyle images and videos.
- 110% Increase in Engagement
- 4.2% Increase in Email Acquisition
- 60% Increase in E-commerce Sales