CHALLENGES

• NOT ABLE TO OPTIMIZE DIGITAL STRATEGY FOR ECOMM SALES 
• BRAND IDENTITY ON SOCIAL NOT COHESIVE WITH WEBSITE 
• NOT MAKING DATA DRIVEN CONTENT DECISIONS TO DRIVE BRAND AFFINITY AND SALES 
• NO INFLUENCER PROGRAM IMPLEMENTED

HIGHLIGHTS +  SCOPE OF WORK

• Created the foundational concept for all digital marketing, and influencer marketing campaigns 
• Curated the foundation of thematics of feed and Social Media Best Practices 
• Implemented Influencer Seeding Program  which resulted in  321k average monthly impressions
• Created & managed digital strategy; social media posts, e-blasts, and paid ads
• Streamlined social media process and reporting