Why Your Core Focus Should be on the Micro & Nano vs. the Macro (Influencers) Did you know that 30% of consumers are more likely to buy your product if it’s recommended by a non-celebrity Influencer? Why? Simple, consumers are able to relate and engage more closely with these Influencers as opposed to the Kylie […]

Feb 25, 2019

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If you’re reading this post, then chances are you understand what Over-The-Top (OTT) distribution is. It’s consumers’ new favorite way of consuming content (ie. Netflix a favorite of our team and the world)! Just in case you don’t know what OTT is here’s a lament definition, “(OTT) is any app or service that provides a […]

Jan 31, 2019

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Don’t base the deployment and optimization of your strategy on vanity KPI’s. Focus on discovering patterns in the content that is leading to conversions. 

Apr 01, 2018

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Mia had a difficult childhood, she was overweight and bullied. At age 13 she developed eating disorders and almost halved her weight. She was immediately scouted as a model and for over 15 years has lived with the pressures of the industry battling eating, psychological and body dysmorphic disorders. Since she can remember her body has […]

Mar 28, 2018

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Each level can entail a different result for your brand we suggest leveling your initiatives against realistic influencer groups of experts based on reach, engagement, and budgeting.

Jan 01, 2018

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