Together, girls are more powerful than ever. That’s why we are keeping the Women’s Day party going by giving so much love to some of our favorite female founders. These are the real boss ladies. What makes them stand out is how they CONTINUE to raise up the women around them – other entrepreneurs, employees […]

Mar 22, 2019

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Why Your Core Focus Should be on the Micro & Nano vs. the Macro (Influencers) Did you know that 30% of consumers are more likely to buy your product if it’s recommended by a non-celebrity Influencer? Why? Simple, consumers are able to relate and engage more closely with these Influencers as opposed to the Kylie […]

Feb 25, 2019

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If you’re reading this post, then chances are you understand what Over-The-Top (OTT) distribution is. It’s consumers’ new favorite way of consuming content (ie. Netflix a favorite of our team and the world)! Just in case you don’t know what OTT is here’s a lament definition, “(OTT) is any app or service that provides a […]

Jan 31, 2019

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Don’t base the deployment and optimization of your strategy on vanity KPI’s. Focus on discovering patterns in the content that is leading to conversions. 

Apr 01, 2018

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Mia had a difficult childhood, she was overweight and bullied. At age 13 she developed eating disorders and almost halved her weight. She was immediately scouted as a model and for over 15 years has lived with the pressures of the industry battling eating, psychological and body dysmorphic disorders. Since she can remember her body has […]

Mar 28, 2018

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Each level can entail a different result for your brand we suggest leveling your initiatives against realistic influencer groups of experts based on reach, engagement, and budgeting.

Jan 01, 2018

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