Have you heard? There’s a good chance Instagram is doing away with likes. We’ve thought long and hard about what this means to the platform, and we’re here to tell you that yes, you CAN still succeed without that 🖤 validation! In fact, we think this change is going to change the face of social […]
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‘Social Media Marketing’ Category
With nearly 500 million active users, Instagram is a true force in the social media world. We can’t imagine ever living without them, but (can you believe it) Insta-stories were only just rolled out in August of 2016! These days we’re noticing that Instagram is putting a lot of energy into making Instagram Stories a […]
Why you should partner with like-minded brands on and offline to thrive like never before. It’s true – we are better together. Partnering up isn’t just a crucial human thing (we literally need connection to thrive, ask Psychology Today!), it’s a business and marketing thing too. Have you contemplated partnering with another company as part […]
Together, girls are more powerful than ever. That’s why we are keeping the Women’s Day party going by giving so much love to some of our favorite female founders. These are the real boss ladies. What makes them stand out is how they CONTINUE to raise up the women around them – other entrepreneurs, employees […]
If you’re reading this post, then chances are you understand what Over-The-Top (OTT) distribution is. It’s consumers’ new favorite way of consuming content (ie. Netflix a favorite of our team and the world)! Just in case you don’t know what OTT is here’s a lament definition, “(OTT) is any app or service that provides a […]
Don’t base the deployment and optimization of your strategy on vanity KPI’s. Focus on discovering patterns in the content that is leading to conversions.