Together, girls are more powerful than ever. That’s why we are keeping the Women’s Day party going by giving so much love to some of our favorite female founders. These are the real boss ladies. What makes them stand out is how they CONTINUE to raise up the women around them – other entrepreneurs, employees […]
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If you’re reading this post, then chances are you understand what Over-The-Top (OTT) distribution is. It’s consumers’ new favorite way of consuming content (ie. Netflix a favorite of our team and the world)! Just in case you don’t know what OTT is here’s a lament definition, “(OTT) is any app or service that provides a […]
Don’t base the deployment and optimization of your strategy on vanity KPI’s. Focus on discovering patterns in the content that is leading to conversions.