Have you heard? There’s a good chance Instagram is doing away with likes. We’ve thought long and hard about what this means to the platform, and we’re here to tell you that yes, you CAN still succeed without that 🖤 validation! In fact, we think this change is going to change the face of social […]
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‘Influencer Marketing’ Category
With nearly 500 million active users, Instagram is a true force in the social media world. We can’t imagine ever living without them, but (can you believe it) Insta-stories were only just rolled out in August of 2016! These days we’re noticing that Instagram is putting a lot of energy into making Instagram Stories a […]
Why you should partner with like-minded brands on and offline to thrive like never before. It’s true – we are better together. Partnering up isn’t just a crucial human thing (we literally need connection to thrive, ask Psychology Today!), it’s a business and marketing thing too. Have you contemplated partnering with another company as part […]
Why Your Core Focus Should be on the Micro & Nano vs. the Macro (Influencers) Did you know that 30% of consumers are more likely to buy your product if it’s recommended by a non-celebrity Influencer? Why? Simple, consumers are able to relate and engage more closely with these Influencers as opposed to the Kylie […]
If you’re reading this post, then chances are you understand what Over-The-Top (OTT) distribution is. It’s consumers’ new favorite way of consuming content (ie. Netflix a favorite of our team and the world)! Just in case you don’t know what OTT is here’s a lament definition, “(OTT) is any app or service that provides a […]
59% of marketers intend to increase their influencer marketing budget in the next year.
Each level can entail a different result for your brand we suggest leveling your initiatives against realistic influencer groups of experts based on reach, engagement, and budgeting.